Heavy Rotation

1,273 Senate ads. One day. 4.6 million swing voter impressions.

Ohio’s special Senate election on Columbus TV, Friday, October 23, 2026, eleven days before Election Day. From midnight to midnight, a new ad every 68 seconds, more than twice the pace of a day in late August. Swing voters, the people who will decide this race, are the audience every campaign is chasing. Press play to see and hear the barrage they endured.

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Each dot is one ad

Decode the noise

Every dot is one ad airing on October 23, 2026, placed at the local time it ran. Press play and the day sweeps left to right. Each airing sounds a note, though Pulse and Zen thin out the busiest moments. Every small play button below sounds a short example.

  • Playing. Space plays and pauses. Click the timeline to scrub. Click a row or a station to hear only that one.
  • Vibe. Zen is slow and sparse. Pulse keeps the beat and stays in key. Blitz plays every ad, with full distortion.
  • Pitch. Democrats high, Republicans low, independents and other groups in the middle. Each advertiser keeps its own note everywhere it appears.
  • Instrument. In Pulse, Democrats play mallet, Republicans woodwind, everyone else organ.
  • Candidates sit on the root of the chord. Outside groups and coordinated buys color it with a thicker, detuned voice.
  • Negative ads snarl down into their note with a burst of static and keep a permanent edge. Contrast ads bend half as far.
  • Louder means the airing reached more swing voters. Airings that reached none still play, quietly.
  • Longer notes are 60-second spots. Short ones are 15.
  • Cable airings sound muffled and distant, like a TV in the next room.
  • Pressure. The pressure meter climbs as ads pile up per minute.
  • Ad wall. Each screen just above the timeline is a TV left on one station all day, the busiest on the left. It lights up with each ad you hear on that station. Watch one station (One Station, or pick its badge) and its ads fill the screens in turn instead, so you see a whole commercial break. Turn it off with Ad wall.
  • Dots. The key above the timeline decodes them. Color is the sponsor’s party, the mark is the ad’s tone (a filled circle for positive, an empty circle for contrast, an X for negative), size is its length, and cable airings are fainter. Hover any dot to see the ad, the show it ran in, and how many swing voter impressions it made. Click it to keep the card open and watch the ad on AdImpact.
  • Bars. Each bar counts the ads in 15 minutes, stacked by the kind of show they ran in. Hover a bar for its breakdown by party and show type, and its swing voter impressions.
  • Stations. Click a station badge to hear only that channel. Click a row to hear only that advertiser. Both at once narrows to both.